Blog

The Swedish Candy Boom: 120M TikTok Views and Sold-Out Shelves

At Goodis, we live and breathe Swedish candy. But you don’t have to take our word for it. Let’s look at the actual numbers behind the rise.

Is Swedish Candy Healthier Than American Candy? The Surprising Truth

Is Swedish candy actually healthier than American candy? Or is it just another sweet myth? Goodis breaks it down!

Swedish candy hype fuels Cloetta’s growth in the USA – 30% sales surge

According to Cloetta's latest financial report, sales in the USA surged by 30% last year—largely driven by the viral Swedish candy trend on social media.

Why is Swedish chocolate so popular in the USA? Marabou’s brand manager explains

Americans are falling in love with Swedish chocolate—and Marabou isn’t surprised. ”Our flavor is truly one of a kind”, says Helena Arver, brand manager, to Goodis.

Top 5 Swedish Candy Picks for Valentine’s Day

Love is almost in the air! Goodis gives you our top 5 Swedish candy picks, perfectly suited – and even sweeter – for Valentine’s Day.

Enjoy the present – with a present for Christmas

They say the perfect gift doesn’t exist. Well, maybe this one comes close. A month after launching Goodis, we present a gift box to sweeten and light up your Christmas.

Why Swedish Candy is Winning Over USA: ”That’s why it’s fantastic”

The popularity of Swedish candy has reached mountain-high levels. Fredrik Midsten, Key Account Manager at Grahns Konfektyr, is not surprised.”What’s ‘better’ is in the eye of the beholder, but we’r...

PRESS RELEASE: Goodis launches in the USA: ”Starting today – Sweeden your day”

With facilities in the New York metro area, candy imported from Sweden and fast delivery in the USA, Goodis has officially launched its only store.

5 Swedes on why Saturday Candy is THE THING

It’s almost holy in Sweden. Going to the grocery store and pick-and-mixing your favorite candy is a true tradition. Goodis has talked to five Swedes that tells you exactly why.